Save Farine Five Roses

Contrairement à l'enseigne Hollywood en Californie, le nouveau panneau 'Oui-Non' à Montréal serait aussi pratique que cosmétique. Celui-ci fournirait des résultats d'élection ou de référendum à la seconde près - selon l'éclairage et l'intensité du mot 'Oui' ou 'Non' - à tous. Une belle utilisation pour cette enseigne vénérable.

Unlike the Hollywood sign in California, Montréal's new 'Oui-Non' sign would be more than cosmetic. The sign would allow everyone to get up-to-the-second information on election voting and referendum ballot results, depending on which word - 'Oui' or 'Non' - was illuminated, and how brightly. A fine new use for a venerable old sign.

In response to enquiries about the sign's current status: my eye in the sky (thanks again Lisa) tells me that the sign has been on at night the past few weeks. I have also asked ADM for an update on their plans for the sign and will post here as soon as I hear anything. If anyone else has any news please let me know.

I have just heard from ADM that... there's no news. Meanwhile, I'm drafting an open letter to the brand managers at ADM and Smuckers. Will post it here as soon as it's done. As ever, if you have ideas or contacts or info of any kind, please let me know. I'm also open to guest spots, so if you have an extended commentary, article or essay of your own I can post it here. If your interests run to the academic or artistic, you might be interested in this symposium, coming up in May.