Imagining a future for FFR

'Pick a letter, any letter. Who needs a Woodward's W when every important corporation in town can have its very own letter? Scrabble, anyone?' Les lettres pour tous les entreprises du monde, comme Woodward's à Vancouver!
[A few weeks back I asked readers of this blog to send in ideas for ways in which the FFR sign could be preserved, reused or even recycled. Anything but carted off to some anonymous scrapyard to rust away. The response was, er, a tad mute, so I have embarked on a series of fanciful imaginings as to how the sign might continue to grace our skyline - albeit not on the roof of ADM's mill. Here's the first one.]



